Member Spotlight: Liz Green
How did you land your first book ghostwriting project?
I was working as a virtual assistant for an amazing editor. She knew my background in journalism and copywriting, and also that I was eager to take on more challenging work projects. She had a client submit a business book draft for editing, and discovered it really needed more help than she could provide. The author had great ideas but they were all over the place.
After gauging my interest, she asked the client if he’d be willing to pay for a more thorough overhaul of the manuscript. He agreed, and I restructured and rewrote the book. I loved the project and the author said the book was now what he had always envisioned—but still completely in his voice.
Over time, I did more work with the editor, and eventually branched out on my own. Now, I’ve ghostwritten sixteen business, self-help, and memoir books through my own business, Green Goose Writing.
What has been your secret to building a steady stream of ghostwriting clients?
I’m lucky to have wonderful clients who refer me to their colleagues and friends! There are so many ways to market a business, but the foundation must be built on exquisite service. The more I look after my people, the more excited they are to talk about the experience and recommend me to others.
I’m also a big believer in honesty and transparency. The ghostwriting industry is totally baffling for people completely new to it. Being open about the processes, prices, and expectations goes a long way to building trust and getting clients.
What do you wish clients understood about the ghostwriting process?
I wish clients understood how difficult it is to write a great book. People tend to think, I can type. I can write articles and emails and reports, so I can write a book. But a truly powerful book requires strategic and experienced planning and execution.
Ghostwriters want people to share their stories in the most compelling way possible. If you’re willing to let us help, we really can make the difference between something so-so and a spectacular book you’re forever proud of.
How would you describe your favorite type of project and client?
My favorite projects are with people who want to use their experiences to make the world a little better. They want to help others who are a few steps behind them. They hope that in sharing what they went through, someone else will have an easier time. These projects make me feel like I’m doing something meaningful and good in the world.
What are the best parts of this career?
I enjoy how personal each project is. There are certainly best practices and skills that apply to every book, but each project is unique. The challenge is to find the best way to tell this particular author’s story in the best way for their particular reader. Every time, it’s a new intellectual and artistic puzzle. It’s so satisfying to finish the picture and see the author’s reaction when they realize their dream of writing a book has become a reality.
How can people reach you?
You can find me at greengoosewriting.com, where you can see examples of my writing, learn about my approach to ghostwriting, and find prices and availability right on my site.