Marcia Layton Turner
Guerrilla Marketing for Ghostwriters
Guerrilla Marketing for Ghostwriters Some of you may recall when the late marketing guru Jay Conrad Levinson debuted his Guerrilla Marketing books in the 1990s. The first title was so popular that it spawned several more, all providing grassroots ideas for marketing and promotion that businesses of all sizes could use to attract more business.…
Ghostwriters: When Do You Bring up Money with a Potential Client?
Ghostwriters: When Do You Bring up Money with a Potential Client? The question of pricing comes up a lot in conversations with ghostwriters. Not only what to charge, but when to quote a fee, is frequently asked. Throw out a number that is beyond someone’s budget and you…
The 3 Questions Ghostwriters Need to ask Prospects to Know if They’re a Fit
The 3 Questions Ghostwriters Need to ask Prospects to Know if They’re a Fit With demand for ghostwriters on the rise, thanks to marketers’ unrelenting reliance on content, many writers are finding plenty of opportunities to work. Eager to get past the feast-or-famine lifestyle that freelance writers frequently contend with, many jump at opportunities before…
Can a Ghostwriter Help You Become a Thought Leader?
Can a Ghostwriter Help You Become a Thought Leader? By Joel Mark Harris Did you know that a significant portion of the books on the New York Times bestseller list are ghostwritten? In fact, some estimate that at least 60% of nonfiction books are ghostwritten. This is usually because, although a celebrity, a CEO, a…
What is a Book Coach?
What is a Book Coach? Guest blog post by Melanie Votaw You’ve heard of ghostwriting and editing, but coaching is a relatively new role in the publishing industry that could help you complete your book. A book coach is a seasoned professional who provides guidance as you write your book yourself. While many first-time authors…
Should You Hire a Ghostwriter for a Memoir?
Should You Hire a Ghostwriter for a Memoir? Guest blog post by Jenna Glatzer There are three main reasons to seek out a ghostwriter for a memoir: You want to write a “legacy book” for your family and friends, You want to use the book as a calling card for a career as a speaker…
Presidents and Ghostwriters
Presidents and Ghostwriters Not sure if hiring a ghostwriter is for you? Only you can decide that for yourself, but did you know that many US Presidents and political leaders have relied on ghostwriters for help in crafting and sharing their messages? This use of ghostwriters goes back centuries, in fact, to the first President,…
Build Your Ghostwriting Business in Five Minutes a Day
Build Your Ghostwriting Business in Five Minutes a Day When you’re starting out as a ghostwriter, the vision of a busy, fully booked ghostwriting business may seem like a fantasy. It’s hard to imagine how you’re going to get from no work, or a few small freelance projects, to the point where you’re turning down…
What to Expect When You Work with a Ghostwriter
What to Expect When You Work with a Ghostwriter The term “ghostwriter” is becoming more commonplace, or at least used more frequently in business conversation, but there are still some misconceptions about what ghostwriters do, exactly, and what role they play within the book publishing industry. If “ghostwriter” is a term you haven’t heard before,…
Ghostwriting Best Practices – Guest Blog Post
Guest Blog Post: Ghostwriting Best Practices Let’s talk about being a specialist, how to write a bullet proof contractand how to always get paid in advance. By Robert Bruce Woodcox Building on Marcia’s recent column about specializing, I thought I’d add my two cents worth and expand in to two other topics and see if…
The Best Ghostwriters Ask Great Questions
The Best Ghostwriters Ask Great Questions The best books are filled with information that is interesting, entertaining, informative, and maybe even surprising. To gather those details requires the skills of a great writer, or, alternatively, a great ghostwriter. The benefit of hiring a talented ghostwriter is as much their writing ability as it is their…
The 6 Things You Should Do Before Writing a Single Word of Your Book
The 6 Things You Should Do Before Writing a Single Word of Your Book If you’ve been thinking about writing a business book, your focus has probably been on how to start the project. You may have thought about a potential title, maybe planned the order in which facts will be shared, and possibly filed…