Help for ghostwriters who want to start a blog
You know you need one. You know it may become one of the most important marketing tools in your arsenal. And yet you may be scared – scared of what creating a blog will mean in terms of a long-term time commitment. Blogs require work, it’s true, but they can also lead to fantastic opportunities. That is the main reason you need one.
If you don’t already have one, the best time to start one is now. Don’t put it off another day. Fortunately, on today’s The Mogul Mom, there appeared an in-depth guide by Heather Allard on creating a blog. Click to read it here.
Allard takes you through the process of setting up a blog, step-by-step, and points you to blogger role models as well as best practices in networking, as in commenting on leading blogs in your niche (meaning the subject you generally write about for your ghostwriting clients).
Some other aspects of blogging you’ll want to investigate include creating and curating content – meaning coming up with ideas. Other than staying on top of the news and using that as a starting point for commentary, you can also use the Google Adwords Keyword Tool to find phrases your target audience is searching, scan the latest YouTube videos for inspiration, and read what fellow bloggers are writing about.
Letting others know about your blog is also an important component because the real value in blogging comes when others read, comment on, and recommend what you’ve written. So share your posts on Facebook, Twitter, and LinkedIn. Offer to write a guest post for related blogs. Feature your blog URL in your email signature and on your business card.
But you first need to get started.