Member Spotlight: Jeff Wuorio
How did you land your first book ghostwriting project?
Inadvertently. A mutual friend who knew I was a writer asked if I had never done any ghostwriting and I was delusional enough to say I would give it a try. It worked out very well. My client liked the work and as it turned out, so did I. So I started to mention that I was also offering ghostwriting services as well.
What has been your secret to building a steady stream of ghostwriting clients?
Word of mouth is everything. I’ve been lucky enough to have a steady stream of happy clients who, as it happens, often travel in circles where others are looking for a ghostwriter. Keep existing and prior clients happy, and the results will speak for themselves.
What do you wish you’d known about ghostwriting when you were first starting out?
To be honest, I’m glad I didn’t know some of the things I know now at the outset, otherwise I may not have gotten as deeply into it as I have–quirky clients who change their minds as often as they change their socks, for instance. I think the one thing I didn’t know that I’ve come to appreciate is how much I learn from most every project I do–it’s great being connected with quick, agile minds. I may not have known it at the beginning, but it’s one of those things that I truly appreciate the most.
How would you describe your favorite type of project and client?
Flexible, yet committed. The most disappointing client is one who goes into a project without a realistic perspective of how much work such a partnership involves. The ones who do know this–or make sure to ask about it at the outset of a relationship–are fun, provocative and produce the best results.
What are the best parts of this career?
For me, the independence and, as I mentioned earlier, the opportunity to connect with sharp minds and learn something new. And I learn something new most every day–it’s the part of the gig I enjoy the most.
How can people reach you?