Help Ghostwriting Prospects Find You 

I’m always surprised to receive emails from individuals who are trying to get in touch with a particular member of the Association of Ghostwriters (AOG). In fact, I probably receive an email a month from prospects who are having difficulty reaching an AOG member. These are people who have a need for ghostwriting services and are trying to make contact with a ghostwriter they think can help them.

I’m glad they took the time to email me to ask for support in connecting with a member, but it also makes me wonder why ghostwriters have made it more difficult for potential clients to reach them. I can’t believe that they’ve done it on purpose — set up barriers to being contacted — which leads me to think that somewhere along the line there was a glitch, or that they forgot to include their updated contact information.

In the hopes of helping ghostwriters everywhere who want to be sure that all lines of communication are open and functioning, you may want to verify that all of these ways of connecting with you are operational.

Your Contact Me Page

Your professional website should include a page that enables potential clients to easily contact you. They should feel confident that if they click on that tab on your website, they will be taken to a mechanism to get in touch.

On that page, you may have a form for them to fill out as well as a link to your email, for those folks who just want to send a note.

Make it easy for people to reach you.

Your Social Media Profiles

Many social media platforms offer a way for people to send a direct message or an email to get in touch with users. Ghostwriters who are on LinkedIn, Instagram, TikTok, Facebook, Threads, or other social media sites should be sure that their contact information is findable and current, to make it easy for prospects to connect with them.

For example, on LinkedIn, there is a Contact Info link where you can share your email address or website. Instagram and Facebook have direct messaging capabilities, though you can also add your email or website in graphics there.

Don’t try to hide your contact information online if you are hoping to attract more ghostwriting business.

Your Online Directory Listings

I always recommend that ghostwriters take every opportunity to be listed in public member directories. That’s a smart idea for professional members of the AOG or other writing organizations like the American Society of Journalists and Authors or the Nonfiction Authors Association.

But think beyond writing groups and consider alumni directories, such as for your college or university or your high school. Consider other professional organizations you belong to that your prospects are also members of. How about local social or country clubs? Networking groups? Make a list of everywhere you are a member or a subscriber and confirm that you are listed and that your information is up-to-date.

Your Email Inbox

I’m usually the last to know when my email inbox overflows and people start receiving bounce-back messages. In case no one has told you, it’s a good idea to confirm you still have plenty of space in your inbox and can receive messages from people trying to contact you.

Otherwise, they will likely give up and turn to the next ghostwriter on their list of potential writing partners.

Making it obvious and easy for people to find a way to communicate with you is an important first step in identifying prospects and scheduling discovery calls.